One fish, two fish, red fish, Bluefishing.
If you’ve been married by the Pope in the Vatican, serenaded by Elton John, or
discussed business with Elon Musk, then you might be a client of the motorcycle
riding British beast known as Steve Sims.
“Bluefishing,” Sims explains his brand, “is being ignorant to the possibility of
I guess when you’re taking on the world’s most impossible dreams and bringing
them to reality, you almost need to be unaware that something could fail. So
what happens if failure does happen?
“Oh well,” he brushes off the question, “I’ve fallen over. That’s just refined me –
not defined me.”
We’re going to be honest. If we were failure, and we saw Steve roll up on his
badass motorcycle, take off his jacket, and look us in the eyes with his pierced
face as he took a sip of strong whiskey, we wouldn’t want to stick around.
But something about Sims draws in some of the world’s most successful
“Listen to everyone,” he says with a smile, “that’s the key. You expect Richard
Branson to drop a nugget of wisdom on you. You don’t expect it from someone
delivering drinks, parking your car, or someone who just happened to be on a
bus next to you.”
And thank goodness. This willingness to be open to anyone was how we were
able to connect with Sims in the first place. His humble spirit with a willingness to
learn from everyone stuck out to us right away. Sims is special because he
navigates both relationships with phenomenal clients and interactions with
everyday people without superficiality. Which made us wonder, what does his
friend circle look like?
“If you can phone someone up and say, ‘we’ll drink tonight at 8pm,’ that’s a
friend.” Sims explains, “know the person, and invest in the relationship. You can’t
pay your bar tab with Facebook likes.”
Well, this is awkward since we’re trying desperately to gain more traffic on
Facebook. Maybe we’ll be paying for whiskey on our own for now.
A guy who enjoys the bitter drink as much as Steve does must not have many
fears. So we asked what might keep him up at night.
“What if I’m in the same position today as I will be next week?” Sims says, “that’s
something to be scared of. I need to try things. I need to venture out there.”
In addition to remaining complacent, being too strict can also cause trouble for a
guy like Sims. “A lot of things don’t go as planned, but I try to keep my plans fluid.
A tall palm tree doesn’t get blown over in the heavy winds because it knows how
We can definitely agree that a rigid plan can be tough to follow when things start
to get crazy. Just ask the Atlanta Falcons’ defense. Too soon?
All Super Bowl losses aside, let’s remember that many people today seek
structure. They crave comfort. Even if their current situation is terrible, they’ll stay
if it’s easy.
“People are comfortable even when they don’t like where they are,” Sims
explains. “They know they can’t afford stuff. They know they’re in a bad home.
Don’t be frightened to try something new. Be frightened you’re going to be in the
same bloody rut this time next month.”
Maybe we shouldn’t spend 9 hours watching Stranger Things and actually try to
make moves on improving our career path. Ok; one more episode.
Steve Sims has been a good friend of ours for a while, and it’s refreshing to find
someone so full of authenticity, and a genuine desire to get to know you simply to
build a relationship and share moments. To us, that’s pretty Unpredictable in a
world of copy and paste personalities.
“I don’t think I’m Unpredictable,” Sims says, “I just don’t take no for an answer. I
do more than what I say I’m going to do. I am what you see, and I’d be
impossible to misunderstand.”
Steve, to us, all of that is pretty rare in this world. And for that reason, we’re
happy to consider you a friend. Can we grab drinks tonight at 8pm?
Be sure to check out Steve Sims’ new book, Bluefishing: The Art Of Making